5 Comments
Oct 8Liked by Black Dollar Index

This is like the whole monkey sweater on the black kid at H&M some years ago.

I’m tired. Like you said there are other ways to make this more Jokery... like maybe makeup around the eyes... a more exaggerated ketchup mark up the cheeks...

it’s just so tired and annoying πŸ™„πŸ™„πŸ™„

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🎯 🎯🎯

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I think the whole campaign is silly even with the other races. Selling ketchup just isn't that deep. They would've done better showing Heinz on the table at cookouts, in black owned restaurants, or black chefs choosing Heinz for their recipes. Instead they wandered into this ridiculous territory and created a minstrel like image, perhaps unwittingly. I suggest they get their wits about them and realize no one really needs to endure major advertising campaigns just to buy ketchup.

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I LOVE everything about this answer πŸ–€πŸ’š β€œno one really needs to endure major advertising campaigns just to buy ketchup.”

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