This is like the whole monkey sweater on the black kid at H&M some years ago.
Iβm tired. Like you said there are other ways to make this more Jokery... like maybe makeup around the eyes... a more exaggerated ketchup mark up the cheeks...
I think the whole campaign is silly even with the other races. Selling ketchup just isn't that deep. They would've done better showing Heinz on the table at cookouts, in black owned restaurants, or black chefs choosing Heinz for their recipes. Instead they wandered into this ridiculous territory and created a minstrel like image, perhaps unwittingly. I suggest they get their wits about them and realize no one really needs to endure major advertising campaigns just to buy ketchup.
This is like the whole monkey sweater on the black kid at H&M some years ago.
Iβm tired. Like you said there are other ways to make this more Jokery... like maybe makeup around the eyes... a more exaggerated ketchup mark up the cheeks...
itβs just so tired and annoying πππ
π― π―π―
I think the whole campaign is silly even with the other races. Selling ketchup just isn't that deep. They would've done better showing Heinz on the table at cookouts, in black owned restaurants, or black chefs choosing Heinz for their recipes. Instead they wandered into this ridiculous territory and created a minstrel like image, perhaps unwittingly. I suggest they get their wits about them and realize no one really needs to endure major advertising campaigns just to buy ketchup.
I LOVE everything about this answer π€π βno one really needs to endure major advertising campaigns just to buy ketchup.β
Itβs racist as fuck
https://youtu.be/qgqmGUdifwA?si=Z4PtdOR4BBGVTlNW